International network for research about retail innovation

A cooperation between twenty universities and more than 50 researchers makes us the leading platform for applied and scientific research in retail innovation in the Benelux. The insights that emerge from our research can be applied by retailers in their strategy and used to realise innovations. Our network is therefore always open to new researchers and retailers.

We are already examining this in the retail sector

Building the centre for responsible applied AI

Amsterdam, Rotterdam and Utrecht Universities of Applied Sciences have received a SPRONG grant from Regieorgaan-SIA, with which they – together with 24 partners from the field – can…

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Next Fashion Retail – sustainable clothing

Although consumers indicate that they value sustainable aspects of clothing, the range of sustainable clothing offered by SME multi-brand fashion retailers doesn’t sell well. Next Fashion Retail (NFR)…

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Experiencing physical shops in the virtual realm

Most brick-and-mortar shops have been increasingly impacted by the adverse effects of changing customer behaviour and online competition in recent years. The COVID-19 pandemic has further amplified this…

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Cooperation between universities

The collaboration between international universities means a broader scope of research and greater exchange of knowledge, funding opportunities and more visibility for your research. We are always looking for new professors and researchers whose areas of expertise are tangential to the retail industry. Join us!

We focus on the following themes

Latest publications

L. Kowalczyk, E. Breugelmans and K. Campo (2021)

It is not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image and behavior

Journal of Retailing and Consumer Services

Vafainia, S., E. Breugelmans and T. Bijmolt, (2021)

Decomposition of VAT-Free Promotion Effects: The Role of Loyalty Program Membership and Category Characteristics

Marketing Letters

Campo, K., Lamey L., Breugelmans E., Melis K. (2021)

Going online for groceries: Drivers of category share of wallet expansion

Journal of Retailing

News & events

Launching new international website

What started as an initiative of 5 universities in the Netherlands grew into a network of nearly 20 knowledge institutions in Belgium and the Netherlands. During the seminar The future…

Update | 1 year ago

Register now: ‘The future of retail’

For the past two years, the retail sector has been creaking and grinding. Corona measures have had a major impact on the functioning of the industry. But there are more…

Update | 1 year ago

Collaborating universities

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