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Our members

Twenty universities with a variety of expertise in The Netherlands and Belgium focusing on applied and scientific research, are united in the Retail Innovation Platform. With more than 50 researchers of these universities we work together to keep the retail industry future-proof.

New Urban Tourism

Within New Urban Tourism, part of the Creative Business Research Centre, we focus on tourism as an integral part of the urban…

Societal Impact Design

Human Geography and Spatial Planning

The research section Urban Geography investigates how life trajectories and daily activities are influenced by the urban environment, what consequences…

Moral Design Strategy

The professorship Moral Design Strategy wants to contribute to making a smart society more humane with a refreshing methodology. The…

Family Business

With knowledge and insights from research, the Dutch Expertise Centre in Family Business aims to strengthen the entrepreneurial power in…

Marketing and consumer behavior

Within the Marketing cluster of our department, research is carried out in the field of consumer behaviour. We focus on…

Marketing Management

The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant…

Innovative Entrepreneurship

The PXL Innovative Entrepreneurship Expertise Centre focuses on business-oriented practical scientific research and services related to entrepreneurship and intrapreneurship. The…

Creative Business

The Creative Business knowledge center is the knowledge center of and for the domain Creative Business of Inholland University of…

Marketing

The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The…

Retail Design Lab

Value creation and in-store experience should be considered together from the start of the retail design process. This improves the…

Entrepreneurship in transition

Strengthening the vitality of entrepreneurship in the north of the Netherlands. That is the goal of the research group Entrepreneurship…

Design & Decision Support systems

As a result of processes becoming increasingly complex in recent years, integrated solutions to architectural and urban planning and design…

Regional Development

The research group Regional Development responds to entrepreneurship in the region and helps companies to make smart use of, for…

Smart Cities

The Smart Cities research group helps cities use smart technology to deal with social challenges that put pressure on the…

DevelopmentLab

Participating in the DevelopmentLAB, students pair up in semester 6 to conduct independent research. Research projects are based on submitted…

Ondernemerschap & Retail Management

New Marketing

At the research group New Marketing, we are convinced that current marketing needs a thorough review. With our research, we…

Creating 010

Creating 010 is a Research Centre that focuses on transformations in society that are related to ongoing digitisation and to…

Entrepreneurial regions

Innovation Networks

The Innovation Networks research group develops and offers expertise and tools that help organisations be creative within their current and…

Centre for Market Insights

The application of Artificial Intelligence in the professional practice of marketing and retail is increasing more and more. Take, for…

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knowledge institution