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From independent entrepreneurs to retail chains, from food to non-food and from pure players to shopping areas. And whether you are looking for help with your online marketing strategy, market research or creating prototypes: we can offer innovative solutions and actionable insights. Curious about what types of research you can approach us for? Find out more in our research methods below.

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Our research methods

Student research

Many small business owners want to know more about their customers, social media or website, but do not have the time, expertise or capacity to do so. Therefore student research can offer a solution.

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Graduation research

In an HBO or Master thesis research, the student embarks on a more strategic consultancy question, which requires more specific research. The student may also work on a concrete solution to a specific challenge.

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Applied scientific research

Professional researchers use scientific methods to conduct applied research. The research makes a direct contribution to retail practice by providing retailers with concrete insights and advice.

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Scientific research

In this research, knowledge development is paramount. Based on the latest international insights and models, assumptions are tested and knowledge and insights are developed.

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We focus on the following themes

In-store technology

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Consumer Behaviour

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Innovating retail education

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Data driven retail

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Futureproof city centres

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Circularity in retail

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We are already examining this in the retail sector

Building the centre for responsible applied AI

Amsterdam, Rotterdam and Utrecht Universities of Applied Sciences have received a SPRONG grant from Regieorgaan-SIA, with which they – together with 24 partners from the field – can…

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Next Fashion Retail – sustainable clothing

Although consumers indicate that they value sustainable aspects of clothing, the range of sustainable clothing offered by SME multi-brand fashion retailers doesn’t sell well. Next Fashion Retail (NFR)…

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Experiencing physical shops in the virtual realm

Most brick-and-mortar shops have been increasingly impacted by the adverse effects of changing customer behaviour and online competition in recent years. The COVID-19 pandemic has further amplified this…

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Contact us directly for further information

Curious about what we can do for you? Please contact us and let us know what you run into

 

Mayke Steeman
Projectmanager
Retail Innnovation Platform

PHONE

+31 6 21 15 73 06

EMAIL

info@retailinnovationplatform.com

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Student research
Many small business owners want to know more about their customers, social media and digital entrepreneurship, but do not have the time, expertise or capacity to do so. For these questions, student research can offer a solution: students from years 1 to 3, often with new, fresh ideas conduct small-scale, short-term and practical research, providing insight and advice. The retailer will be closely involved in the research, as client and co-thinker.

Time expected: within 2 months
Result: executive work/insights

Interested in student research? Fill in our contact form with the challenge you are facing and we will contact you as soon as possible.

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Graduation research
This can take different forms: quantitative, with figures and data; qualitative, through literature research and interviews; or design research, with user research and prototypes. This type of research results in a substantiated advice, implementation plan or prototype. The retailer cooperates intensively in the research and helps the graduate by providing access to data and contacts, for example.

Time expected: within 6 months
Result: advisory report/implementation plan

Interested in graduation research? Fill in our contact form with the challenge you are facing and we will contact you as soon as possible.

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Applied scientific research

Professional researchers use scientific methods to conduct applied research. The research makes a direct contribution to retail practice by providing retailers with concrete insights and advice they can put to work immediately. E.g. a collection of best practices, an industry analysis, or a digital marketing toolkit for shopping areas. Retailers and other stakeholders give direction to the research questions from their practice and open their business or institution to researchers.

Timeframe: approximately within 2 months to 1 year
Result: advisory report/tool

Interested in our applied scientific research? Fill in our contact form with the challenge you are facing and we will contact you as soon as possible.

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Scientific research

In this research, knowledge development is paramount. Based on the latest international insights and models, assumptions are tested and knowledge and insights are developed. The research results in new concepts or models that are independent of specific circumstances. The theories developed serve to inspire retail practice and inform strategic decisions, e.g. on new investments.

Time expectation: usually within 1 to 4 years
Result: scientific publication

Interested in scientific research? Fill in our contact form with the challenge you are facing and we will contact you as soon as possible.