Archives: Institutions

  • New Urban Tourism

    New Urban Tourism

    Within New Urban Tourism, part of the Creative Business Research Centre, we focus on tourism as an integral part of the urban environment. Tourists literally walk among locals and use the same facilities. In other words, they cannot be considered a separate entity. But how do these large groups of visitors affect cities and neighbourhoods? And can […]

  • Societal Impact Design

    Societal Impact Design
  • Human Geography and Spatial Planning

    Human Geography and Spatial Planning

    The research section Urban Geography investigates how life trajectories and daily activities are influenced by the urban environment, what consequences this has for individual behaviour, e.g. in the domains of travel, leisure, consumption, social interaction, and physical activity and how this is associated with important outcomes such as health, well-being, and inclusion. We also study […]

  • Moral Design Strategy

    Moral Design Strategy

    The professorship Moral Design Strategy wants to contribute to making a smart society more humane with a refreshing methodology. The morality of the individual plays a central role in this. Our research can reduce the distance between the individual and society. In this way, we can contribute to a more durable organisational formation in both […]

  • Family Business

    Family Business

    With knowledge and insights from research, the Dutch Expertise Centre in Family Business aims to strengthen the entrepreneurial power in family businesses. An important aspect of the research carried out by the professorship is finding a good balance between business and family interests. Through direct contact and long-term relationships with family businesses in various sectors, […]

  • Marketing and consumer behavior

    Marketing and consumer behavior

    Within the Marketing cluster of our department, research is carried out in the field of consumer behaviour. We focus on retail marketing and shopping behavior (off- as well as online). Issues related to shopper typologies, channel choice (e.g. adoption of online, multichannel, social and virtual world shopping), shopping motivations (a.o. compulsive buying), customer emotions and […]

  • Marketing Management

    Marketing Management

    The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.

  • Innovative Entrepreneurship

    Innovative Entrepreneurship

    The PXL Innovative Entrepreneurship Expertise Centre focuses on business-oriented practical scientific research and services related to entrepreneurship and intrapreneurship. The research team takes a practice-oriented approach to both small and large issues concerning the professionalisation, digital transformation and innovation of your company

  • Creative Business

    Creative Business

    The Creative Business knowledge center is the knowledge center of and for the domain Creative Business of Inholland University of Applied Sciences. In a diverse team of researchers, we work on design-oriented research in the field of the creative professional. We carry out this research mostly within urban living labs: partnerships of stakeholders (education, research, […]

  • Marketing

    Marketing

    The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.