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Creative & Innovative Business

Creative & Innovative Business focuses on research and services on digital (media) innovation, strategic communication (formerly Memori), and digital and sustainable business. To this end, the expertise center combines knowledge and experience in technology, user and market research, business, tourism, HR and communication.

We support SMEs and social profit organizations with practical insights, guidelines, business models, methodologies and demonstrations of applications. In this way, we strengthen their future-proofing and competitiveness.


Thomas More University

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Our researchers

Marijke Brants

Research coordinator datadriven and sustainable entrepreneurship