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Marketing Management

The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.


KU Leuven

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Els Breugelmans

Full professor

Our researchers

Els Breugelmans

Gewoon Hoogleraar Marketing

Lien Lamey




Hoang, D., Breugelmans E. (2022)

“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing

Journal of Retailing

Maesen S., Lamey L.(2022)

The impact of organic specialist store entry on category performance at incumbent stores

Journal of Marketing


Lamey, L., Breugelmans E., Vuegen M., ter Braak A. (2021)

Retail service innovations and their Impact on retail shareholder value: Evidence from an event study

Journal of the Academy of Marketing Science