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The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
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Els Breugelmans
Full professor
Els Breugelmans
Gewoon Hoogleraar Marketing
Lien Lamey
Professor
Hoang, D., Breugelmans E. (2022)
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing
Journal of Retailing
Maesen S., Lamey L.(2022)
The impact of organic specialist store entry on category performance at incumbent stores
Journal of Marketing
Lamey, L., Breugelmans E., Vuegen M., ter Braak A. (2021)
Retail service innovations and their Impact on retail shareholder value: Evidence from an event study
Journal of the Academy of Marketing Science
