Archives: Institutions

  • New Marketing

    New Marketing

    At the research group New Marketing, we are convinced that current marketing needs a thorough review. With our research, we develop new marketing practice and, by extension, new marketing education. We call this meaningful marketing. Meaningful marketing uses substantially different principles about our economy and the role of companies and people within it. Meaningful marketing […]

  • Centre for Market Insights

    Centre for Market Insights

    The application of Artificial Intelligence in the professional practice of marketing and retail is increasing more and more. Take, for example, the use of AI to predict each customer’s preference. Or service robots and chatbots that take over human customer contact. Although the potential of AI for marketing and retail professionals is undeniably great, many […]