Value creation and in-store experience should be considered together from the start of the retail design process. This improves the end result and avoids the cost of having to alter the design at a later stage due to misunderstandings or unsatisfied customers.
The Retail Design Kick-off Platform was developed by the Retail Design Lab of ArcK to help retailers and designers with this. It triggers a more experience-focused reflective process at the analysis phase of a retail design project.
The tool prompts the retailers and designers to adequately consider all the elements that contribute to the value of in-store experience and asks the right questions at the beginning of the design process.
