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The influence of country-differences on cross-border e-commerce (PHD)
In cross-border e-commerce, online retailers strive to expand their online store sales activities to foreign markets. The first study of this PhD research focuses on the combination of strategic orientations and digital marketing activities that determine the success of online retailers in foreign markets. It is an international study among small retailers in 20 European…
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Culture, Retail and Urban Quality
Exploration by Rotterdam University and University of AmsterdamThe future of inner cities in the Netherlands is in the spotlight. The Ministry of Economic Affairs recently announced an investment of €100 million to promote vital inner cities and future-proof shopping areas. Transformations are necessary and inevitable, in view of the changes in the role of retail…
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The impact of collective digital marketing on shopping areas (PHD)
Many urban shopping areas are struggling with declining visitor numbers and decreasing retail sales because consumers are increasingly shopping online. However, this digital era also offers local shopping area stakeholders such as retailers, service providers, property owners, shopping centre managers and local government opportunities to jointly increase the attractiveness of the shopping area by making…
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PXL helps retailers to digitise and innovate
Is your retail business ready for the future? In ten years’ time, the number of shops in Belgium has fallen by 10%, with nearly 2,700 jobs lost in the sector. E-commerce gained momentum last year, ushering in a new phase in the already cut-throat competition. Professionalising, digitising and innovating are more urgent than ever. Retail…
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Futureproof equilibrium (PHD)
The past decade seems to have presented new challenges to shopping streets in Amsterdam. Urban consumption spaces have long feared dwindling patronage due to increased competition with regional shopping malls and online shopping. Recently, however, some shopping streets in Amsterdam are considered too popular and overcrowded. This occurs particularly in te touristic inner city. Both…
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Online revenue models in retail
HvA Centre for Market Insights, Platform de Nieuwe Winkelstraat (DNWS) and TNO have set-up a research into online revenue models in retail. With this research we expect to give insights into opportunities that different online sales channels offer retailers to achieve their goals AND the resources required to do so. Logistical options for the distribution…
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Experiencing physical shops in the virtual realm
Most brick-and-mortar shops have been increasingly impacted by the adverse effects of changing customer behaviour and online competition in recent years. The COVID-19 pandemic has further amplified this development. Consumers are expected to keep buying products online once the situation has returned to normal, forcing retailers to respond to the growing demand for remote shopping.…
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Next Fashion Retail – sustainable clothing
Although consumers indicate that they value sustainable aspects of clothing, the range of sustainable clothing offered by SME multi-brand fashion retailers doesn’t sell well. Next Fashion Retail (NFR) has formulated the research question: How can SME multi-brand fashion retailers design their customer journey to increase the sales of (more) sustainable clothing? The study focuses on nine…
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Building the centre for responsible applied AI
Amsterdam, Rotterdam and Utrecht Universities of Applied Sciences have received a SPRONG grant from Regieorgaan-SIA, with which they – together with 24 partners from the field – can build an infrastructure for a powerful research group. A group that is regionally and nationally recognised as the centre for practice-based research in the field of Responsible…
