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Online revenue models in retail

Client: Platform de Nieuwe Winkelstraat

Theme: Online retail

Expected results: Report

Involved researcher(s): Dr. Jesse Weltevreden

Involved Institute(s): Centre for Market Insights

HvA Centre for Market Insights, Platform de Nieuwe Winkelstraat (DNWS) and TNO have set-up a research into online revenue models in retail. With this research we expect to give insights into opportunities that different online sales channels offer retailers to achieve their goals AND the resources required to do so. Logistical options for the distribution of online sales are also identified.

The research results are shared via a research report and an online channel decision aid and an event. The results are in Dutch.

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