A growing number of retailers view the customer experience as an important means of attracting and retaining customers. Technological innovations can be harnessed to enhance this customer experience: interactive screens and fitting mirrors, VR, holograms, RFID and robots are just a few examples of the technologies used to attract customers’ attention, entertain them, provide better services and persuade customers to shop.
The ‘Customer experience and in-store technology’ research theme explores the mechanics of customer experience and the impact of specific in-store technologies. This will involve quantifying the aforementioned impact and advising retailers on the most effective technologies and best settings in which to use them.
