Expertises: Big Data

Els Breugelmans (PhD, University of Antwerp, 2005) is Full Professor of Marketing at KU Leuven, campus Antwerp, Faculty of Economics and Business. She is an expert in the domain of retailing, and does scientific research on a variety of retailing-related topics, including omni-channel shopping, loyalty programs and retailer-manufacturer relationships. She conducts rigorous and managerially relevant…