Marijke has more than 10 years of experience in research. She started her research career with a PhD in psychological sciences (neurosciences) and spent five years working in the private sector as a director of research in a communications agency. From 2020 Marijke is active as a researcher at Thomas More University of Applied Sciences as coordinator of the research lines data-driven entrepreneurship and sustainable growth. Her own research focuses on user research and businesss research within dataprojects and co-creation processes within the circular economy. Relevant projects for retail include:
- Datadriven shopping areas
- Smart retail areas
- Augmented Customer Involvement
- Circulair Fashion
- Employee engagement in a circular economy (focus area: fashion industry including retail)