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Sjoukje Goldman

Sjoukje Goldman

Researcher regenerative business models


Sjoukje Goldman is a researcher and senior lecturer in sustainable marketing within the Centre of Market Insights. As a researcher, she will soon complete her P.hD. in cross-cultural marketing strategy and is the coordinator of the regenerative business models theme. As a senior lecturer, she teaches in the professional master digital-driven business. When she had the opportunity to become a change agent, she ensured that sustainability became a structural part of the curriculum. In January, she joined the professional master economic transformation development team. She is also developing a minor that focuses on redesigning business models for sustainability.



Goldman, S. P., van Herk, H., Verhagen, T., & Weltevreden, J. W. (2021)

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets.

International small business journal