Sjoukje Goldman

Sjoukje Goldman is a researcher and senior lecturer in sustainable marketing within the Centre of Market Insights. As a researcher, she will soon complete her P.hD. in cross-cultural marketing strategy and is the coordinator of the regenerative business models theme. As a senior lecturer, she teaches in the professional master digital-driven business. When she had the opportunity to become a change agent, she ensured that sustainability became a structural part of the curriculum. In January, she joined the professional master economic transformation development team. She is also developing a minor that focuses on redesigning business models for sustainability.