Since January 2021, Wina Smeenk has been Professor of Societal Impact Design and is therefore part of the Creative Business research group. Among other things, she is involved in the Urban Leisure & Tourism Lab Amsterdam. With the help of the empathic co-design compass she developed, her mixed-perspectives methodologies and the empathic hand-over method, she can help the research within and the design power of the lab. With the goal: an inclusive city in which tourism and liveability are in balance. She will share her findings and ideas with ENSUT.